GOOGLE ADWORDS – An Outline

 GOOGLE ADWORDS – An Outline 

WHAT are GOOGLE ADS? 

Google-based paid promotion/advertising platform 

Genuinely called Google Ad words is also known as Google ads and also referred to as PPC  (Pay Per click).  

A Google ad is the program/platform to promote your websites on Google and also you can pay when someone clicks on your ads. These days, everyone is using the internet at different levels. More people using the internet for shopping and getting services that are provided by the websites. Digital marketing agency

When people search a keyword on Google search engine, Google will be showing a  result in (SERP) Search Engine Result Page based on their keywords (e.g. real estate) or typed query (e.g. Real estate agency in Chennai), if the users click on the ad (your ad) then you will be paid a certain amount to the Google based on Ad auction. People can buy the product by visiting the websites; those websites can earn money from the advertisement of the product on the websites hence it is primarily known as PPC. Seo Service

A Google ad is the best program to get ads for your website and you can control the advertisements. There are many ways to generate traffic to your website. A Google ad is the best way to generate traffic to your website. 

Here are some examples of search engine results for the keyword “real estate Chennai”

All the ads are visible at the top of the SERP, the advertisement which is noted with “Ad” is the Google ads and the other ones which come under are ranked organically (SEO) Search Engine optimization.

Therefore, this is favorable to the advertiser or business, because the first-page result of Google normally receives the vast bulk of search traffic. 

Google Ads work 

The PPC framework is being used by Google Ads, an advertiser target certain keywords on Google and an advertiser set a bid on it (Keyword), furthermore other marketers/advertiser also seek the keywords. 

While setting a max bid there will be more chances for getting a high-ranked position in  SERP. online marketing

Additionally, an advertiser can set an Ad's maximum daily budget. So that an advertiser will  never spend more than a certain amount per day on the Ad, which helps an advertiser or  business person to figure out how much to invest for the Google Ad campaign 

Google Ads works on close bidding 

Here, Quality Score plays a major role in Google Ads placement, The score number is between 1 and 10 quality score measures the goodness of Ad relevance + certain keywords  +Landing page. Ads of higher quality can result in lower bid rates and better Ad placement. free digital marketing consulting

Keyword match types 

Broad Match 

Phrase Match 

Negative Match 

Exact Match 

Broad Match Modifier

Google Ads helps to run a different Ad campaign. 

Search Ads 

Display Ads 

Video Ads 

Shopping Ads 

Mobile App Ads 

Search Ads 

On the results page for the keyword, search campaign ads appear as a text ads.

Display Ads 

In the results page for the keyword, Display campaign ads appear as a Display ad. 

The Display Network makes use of Google's extensive website partners to display your ad on  a variety of websites around the Internet.

Video Ads

These are pre-roll advertisements that come at the beginning of YouTube videos.

Shopping Ads 

You can promote your products in a much more visual way with a shopping campaign. On the search results page, these adverts may show as images.

Mobile App Ads. 

In the results page for the keyword, the search keyword appears as a text ad when the user  clicks the ads, directs to Mobile application to Google play store. Like video ads, app ads are  also included in the Display Network